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Degree
MSc
UK & US Degree
Optional Sport Pathways
Duration
16 Months (Full-time with Advanced English for Business Studies)
3 Years (Part-time)
Tuition Fees
UK 鈥 拢11,280
EU, INT & US 鈥 拢16,275
Internships
Optional 2-6 months UK / US / International internships
The MSc Digital Marketing with Data Analytics offers a comprehensive blend of marketing and analytical skills, preparing students for the dynamic and evolving field of digital marketing.
This programme integrates theoretical knowledge with practical applications, ensuring graduates are well-equipped for the digital marketing landscape. You will learn how data can help inform decisions in a digital business environment while being mindful of social responsibility, sustainability and business ethics.
The MSc in Digital Marketing with Data focuses on the strategic use of digital marketing tools and data analytics. It covers essential topics like SEO, PPC, social media marketing, and email marketing, as well as data analytics and machine learning, offering a well-rounded understanding of the digital marketing sector.
This master鈥檚 programme will teach you how to use digital marketing and data analytics to achieve marketing goals.
You will learn how to use digital channels to reach and engage customers, how to collect and analyse data to extract insights, and how to use those insights to improve marketing campaigns.
Successful candidates will graduate from this Digital Marketing and Data Analytics programme ready to enter a variety of roles in digital marketing, such as a digital marketing manager, SEO specialist, social media marketer, email marketer, data analyst or a marketing consultant.
You will also gain two degrees, one from the UK and one from the US, creating more opportunities on graduation.
This programme is offered with two options, either:
Or
Students can gain accreditation by for some of the content on this programme.听 CIM is the leading professional body for marketers worldwide.听 Find more details .
Recognising the importance of digital marketing in the business world, our MSc Digital Marketing with Data Analytics programme will teach you how to use digital marketing both strategically and tactically. Students will also engage in practical experiences like internships and capstone projects, enhancing their readiness for the professional world.
You will gain the knowledge to develop and implement digital marketing strategies that are aligned with business goals, covering topics such as data analytics, search engine optimisation (SEO), pay per click (PPC) advertising, social media marketing, email marketing, content marketing, statistical modelling and machine learning.
Taught modules are completed in the first three semesters of the degree. In your fourth semester you will complete your research dissertation and, should you choose to do one, also your internship.
Our expert academics are joined by guest speakers, who are leading figures from a range of disciplines including marketing, technologies and finance, exposing you to the latest theories and developments within industry.
You will enhance your digital marketing skills using case studies to identify and evaluate the diversity of marketing strategies employed by successful businesses.
Fall Semester
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Spring Semester
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Summer Semester
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Fall SemesterEITHER
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The information above is intended as an example only, featuring course details for the current year of study. In addition to the courses outlined above, there may be open electives. Course content and delivery can be subject to change. For more detailed information on the programme specification, please find more details here.
Each course typically involves three to four contact hours per week over a 12-week semester, except the Research Project or Extended Research Project in the Summer semester which require self-directed learning with academic supervision, and the internship which requires part-time work placement for two-three months (minimum of 200 hours).
The balance of assessment by examination, practical assessment and assessment by coursework will vary for each programme and will also depend on the optional electives you choose each year and may be subject to change. 听The methods of assessment can involve the use of term-papers, portfolios of work, quizzes, mid-semester and final exams as well as student presentations and general class discussion. Not every component applies to every course, but most do relate to many of the classes that are offered. Many of our courses involve a site visit or require attendance at a public lecture as well.
The approximate percentage of the broad assessment types for the programme, based on 2024/25 entry is as follows.
Please note, this programme has lower postgraduate entry requirements than our other postgraduate masters degrees.
We understand that not every student is in the same situation, if you have any questions about your qualifications, please get in touch with us [email protected].
For more information on English Language Requirements for this programme contact us on [email protected].
Postgraduate tuition fees for students starting their programme this academic year can be found in the table below.
UK | EU / INT / US | |
Fall 2024/Spring 2025 | Fall 2024/Spring 2025 | |
MSc Programmes
(per year) |
拢11,280 | 拢16,275 |
(Hint: Scroll left & right to view the full table)
For more information visit our听Tuition Fees & Funding webpage.
We offer career support and advice through our听Careers & Internships Office听that will assist and guide you in your study choices to make sure you stand out from the crowd when you graduate. Through internships you will gain business acumen, beneficial work experiences and transferable skills which will give you a competitive advantage in a fast-paced working environment. Work while you study across 5 continents through our partners听听补苍诲听听with destinations in Spain, Argentina, South Africa, China, Japan, Vietnam and Australia.
Students who have graduated from our masters programmes in the 六合彩现场直播 Business School have gone on to work and study in the following locations:
American Express, BP, Citroen Algeria, Coca-Cola Servicios de Colombia, Credit Suisse, Glencore India Pvt Ltd, Laura Ashley Foundation, Merrill Lynch, Royal Bank of Scotland, Standard Chartered Bank, UBS, and the United Nations
PhD, Parsons School of Design 鈥 New York, Central St Martins -UAL, London Business School, LSE
London or International
The Internship Programme at 六合彩现场直播 integrates industry knowledge with real working experience. Students will be challenged to relate course projects to the workplace, make contacts which may prove valuable to their future employment prospects, and gain confidence in their capabilities, creativity and communication skills. Internships are designed to be both demanding and rewarding. The internship will provide an opportunity to better understand the marketplace, using the skills learned on courses in a real-world setting, as students produce an assessed record of their experiences.
A broad education of this kind equips graduates for a wide range of careers internationally, while enabling them to develop specialist expertise in areas of particular interest.
USA (additional cost)
Students interested in gaining work experience in the USA during their last semester and wishing for help to secure a placement can be linked up to 六合彩现场直播鈥檚 partner GCC (Global Career Center).
This organization will offer students comprehensive career training, find them a placement with a hosting company related to their field of studies in the USA and provide all the necessary support to students with their J1 visa application.
This optional internship will incur an additional cost of $3500 (拢2600) which will cover: the J1 visa application, site visit and insurance costs ($1820), GCC鈥檚 continuous training as well as finding a placement.
The initial cost to start the coaching and training part of the programme is $1,000 and the rest of the fee is only paid once the internship has been confirmed by the host organisation/company and validated by RAIUL鈥檚 International Internship Coordinator.
An official certificate of completion will be awarded to every student having successfully completed the programme.
Visit our Careers & Internships webpage for more details on the Host Organisations and examples of Work projects.
You can apply for Postgraduate study using our听.
Whilst most of our courses do not set an exact deadline for applications, you are advised to apply early to secure your place and organise any sponsorship or funding.
Visit our听How to Apply webpage听for more information regarding Entry Requirements, admissions processes and to start your application.
“This MSc programme provides students with a real point of difference.听 Employers often seek professionals who can not only create effective marketing campaigns but also analyse performance metrics to continuously improve strategies.听 With a combination of digital marketing and data analytics skills, graduates will be equipped to adapt to industry changes, technological advancements, and emerging trends, setting them apart in the job market.鈥
Professor Greg Gannon
Head of 六合彩现场直播 Business School
鈥淭he 六合彩现场直播 MBA programme challenges students to think critically about pressing business issues. Students gain hands-on experience through site visits, learning about business both inside and outside the classroom.鈥
鈥淭he professors I had were absolutely wonderful and full of knowledge 鈥 one of the things I liked most of all about 六合彩现场直播. Being actual industry professionals, their approach is very much applied. This was really important to me. As someone who wishes to pursue strategies as a career, the professors helped me understand how varied the knowledge I need actually is. The teaching groups are so small, each student gets full attention; it is possible to learn so much more. I really liked the fact that 六合彩现场直播 has two campuses; one in Kensington and one in 六合彩现场直播, I felt I had lots of choices, variety and opportunities; I see my future in London because of this. Studying at 六合彩现场直播 University was a great experience.鈥
鈥淢y reasons for undertaking a 六合彩现场直播 MBA were to develop skills in corporate finance. The course covered relevant subjects in finance, project management, economics, entrepreneurship and global marketing strategy. The benefit of the 六合彩现场直播 MBA is that it provides a set of tools that can be used for data analysis and decision making. I would recommend the 六合彩现场直播 MBA as a valuable learning experience. It encouraged me to think strategically and apply learning outcomes that have improved my professional capability.鈥
鈥淢oving to London to complete my MBA was a once-in-a-lifetime-experience. The 六合彩现场直播 University MBA program challenges students to think critically about pressing business issues in a fast-paced global market. Students gain hands-on experience through prestigious guest speakers and site visits 鈥 and have the opportunity to learn about business through a diverse lens of perspectives 鈥 both inside and outside the classroom. It is through the program鈥檚 inimitable learning opportunities, extensive team-building exercises, and critical thinking requirements that I am well-equipped for my next corporate position.鈥
鈥淚 would never regret choosing 六合彩现场直播鈥檚 MBA program. Since day one, I had the chance of working with experienced professors who guided us through the different modules stimulating our critical and creative thinking thanks to a study-case approach. Thanks to the small size of groups, it was easy to interact, taking part in this active learning process where we received many different inputs that helped me develop new skills to better position myself in the job market.
Special mention also to the kind staff of the career canter for supporting us young professionals in our career path creating networking opportunities and providing mentorship.鈥
鈥淥ne of the most valuable lessons that I learned while enrolled in 六合彩现场直播鈥檚 MBA programme, was the importance of learning to work with individuals from different backgrounds. Getting first-hand experience to work with people from all parts of the world opened up my network to include contacts that I would have never gained with the other programmes I applied to. 六合彩现场直播鈥檚 MBA programme also invited guest speakers to tell us of their professional journeys. It was inspirational and informative; and was once again another opportunity to obtain professional connections.鈥
鈥淚 can honestly say that applying to and attending 六合彩现场直播 was one of the best choices that I have ever made. I accidentally came across the university looking for a school within the United States, but later realised that the experience, the professional network built and the events later in my life could only have started from 六合彩现场直播.
In the MBA program I learned how to magnify my strengths and truly gain an international perspective in Business. Focusing on marketing, I met professor Nastaran who challenge our MBA program to be clear, consistent and creative; all of which have stuck with me through my career thus far.
After graduation, I joined on full time with the company I did my internship with called Anything But Salads, a raw vegan health and organic company located in Hong Kong, China. I joined this company as a Chief Marketing Officer, where I leveraged my skillset learned from the MBA program. Honestly every module contributed to my success within the company. Ranging from international marketing concepts such as creating a strategy for 鈥榞o-to-markets鈥, project management working with various teams, corporate finance and organizational management. I had then an option to either stay with the newly acquired firm, explore Hong Kong for more opportunities or start my own venture.
I am currently consulting individuals and SMEs, helping them with positioning on the global marketplace. I highly suggest any prospect students to not miss the opportunity to attend this resourceful university. Live, learn and everything in between.鈥
Sign up and find out about our programmes, generous scholarships and what life is like at 六合彩现场直播.
RIASA is excited to announce that from September 2025, we will be expanding our UK college soccer offering by launching our first-ever London Roster. Aspiring student-athletes will have the choice of 30 undergraduate and postgraduate programmes – all US/UK dual accredited, alongside a challenging and rewarding soccer development programme.
Sport Ed Ex combines the provision of performance coaching and playing pathways in Rugby and Cricket for aspiring athletes (men and women) aged 18 and over with the opportunity to study at 六合彩现场直播 American University London, offering students the unique opportunity to study a wide variety of dual accredited (US/UK) undergraduate degree courses.
Our students have gone on to a range of successful careers in finance, business, media and not-for-profit organisations thanks to the unique teaching experience at 六合彩现场直播. We spoke to those alumni as well as faculty members and employers about career prospects for future students graduating with a dually accredited liberal arts degree.
Flick through and download our Postgraduate Prospectus to find out more about the programme, integrated internships & unique career opportunities.