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A Public Relations and Communications Association (PRCA) partner
Degree
MA
UK & US Degree
Optional Sport Pathways
Duration
12 or 18 Months (Full-time)
2 Years (Part-time)
Tuition Fees
UK 鈥 拢9,450
EU, INT & US 鈥 拢15,000
Internships
Optional 2-6 months UK / US / International internships
Advertising and PR plays a vital, frontline role in any organisation’s communications strategy. Which approaches will make a business thrive? What are the promises and threats of social media? How can individuals future proof themselves in this dynamic, energetic industry?
Discover the answer to these questions and more with our, US and UK accredited, MA in Advertising and Public Relations, London鈥檚 first postgraduate degree to unite these exciting, creative disciplines.
The programme is taught by industry veterans with decades of experience at boardroom level, emphasising the professional skills and practical training you need to kickstart an exciting and creative career. Build your CV with accredited internships and benefit from a wealth of guest speakers from every level of the industry.
London is the heart of the global communications industry, where the world鈥檚 top advertising and PR professionals work on the world鈥檚 most famous brands. MA Advertising & Public Relations embeds you in this fast-paced world, located at the forefront of digital innovation, an unparalleled hub for media, entertainment, celebrity, fashion, sports and more.
You鈥檒l have a competitive advantage, able to study one programme and gain two degrees. An MA at 六合彩现场直播 grants you both a US and UK masters, paving the way听for careers on both sides of the Atlantic and internationally. This Master鈥檚 programme in Advertising and Public Relations blends听the practical skills and theoretical knowledge you need to accelerate your career in a competitive, thrilling industry. We look forward to working with you.
From the word 鈥榞o鈥, the emphasis is on the practical as you鈥檒l develop and present your creative project. You鈥檒l be able to live and breathe advertising and PR with an optional accredited internship and mandatory research project at the end of the programme, developing your critical thinking skills and gaining invaluable working experience.
The programme also provides in-depth academic insights of the advertising and PR industries, their digital transformation and how they affect consumers and social media audiences worldwide.
Guest speakers, who are leading figures in the advertising and PR world, are invited to share their knowledge and experience with our MA students over the course, ensuring you鈥檒l be aware of emerging industry trends.听 Just to give you a flavour, these are some of the guest speakers who have been featured on the programme:
In addition, you could have the opportunity to do some inspiring site visits to some of London鈥檚 top communications agencies.
Perfect your digital media skills and learn how advertising and PR fit into the global marketing communications mix.
In the second semester, you鈥檒l be able to gain knowledge and skills by choosing electives from a captivating choice of topics, including Celebrities, Marketing and the Media; Entrepreneurship and Innovation Management and Political Communication.
Through our partnership with them, you鈥檒l also have membership of The Public Relations and Communications Association (PRCA) 鈥 Europe鈥檚 largest and most influential PR and communications membership body 鈥揺nabling you to attend free networking events and participate in additional online learning.
Fall Semester
|
Spring Semester
plus ONE elective
|
Summer Semesterplus EITHER
|
OR
|
The information above is intended as an example only, featuring course details for the current year of study. In addition to the courses outlined above, there may be open electives. Course content and delivery can be subject to change. For more detailed information on the programme specification, please find more details here.
Each course typically involves three to four contact hours per week over a 12-week semester, except the Research Project or Extended Research Project in the Summer semester which require self-directed learning with academic supervision, and the internship which requires part-time work placement for two-three months (minimum of 200 hours).
The balance of assessment by examination, practical assessment and assessment by coursework will vary for each programme and will also depend on the optional electives you choose each year and may be subject to change. 听The methods of assessment can involve the use of term-papers, portfolios of work, quizzes, mid-semester and final exams as well as student presentations and general class discussion. Not every component applies to every course, but most do relate to many of the classes that are offered. Many of our courses involve a site visit or require attendance at a public lecture as well.
The approximate percentage of the broad assessment types for the programme, based on 2024/25 entry is as follows.
The听entry requirements听for the majority of our postgraduate masters degrees at 六合彩现场直播 are the same, regardless of your chosen study option, excluding some of our MSc level programmes
We understand that not every student is in the same situation, if you have any questions about your qualifications, please get in touch with us [email protected].
For more information on English Language Requirements visit our How to Apply webpage.
Postgraduate tuition fees for students starting their programme this academic year can be found in the table below.
UK |
EU / INT / US |
|
Fall 2024 / Spring 2025 | Fall 2024 / Spring 2025 | |
MA Programmes (per year) | 拢9,450 | 拢15,000 |
(Hint: Scroll left & right to view the full table)
For more information visit our听Tuition Fees & Funding webpage.
We offer career support and advice through our听Careers & Internships Office听that will assist and guide you in your study choices to make sure you stand out from the crowd when you graduate. Through internships you will gain business acumen, beneficial work experiences and transferable skills which will give you a competitive advantage in a fast-paced working environment. Work while you study across 5 continents through our partners听听补苍诲听听with destinations in Spain, Argentina, South Africa, China, Japan, Vietnam and Australia.
Award winning advertising agencies and PR agencies, WPP Group, Ogilvy & Mather, Saatchi & Saatchi, DDB, OMG Group, MediaCom, Edelman, Dentsu Aegis, Publicis, Mindshare, Racepoint Global, Mischief PR, TBWA, Havas Media
IAA 鈥 International Advertising Association,听Advertising Association听(AA),听London Business School, London School of Economics, CIM, IDM
PRCA 鈥 Public Relations and Communications Association. For detailed information please visit the听.
London or International
The Internship Programme at 六合彩现场直播 integrates industry knowledge with real working experience. Students will be challenged to relate course projects to the workplace, make contacts which may prove valuable to their future employment prospects, and gain confidence in their capabilities, creativity and communication skills. Internships are designed to be both demanding and rewarding. The internship will provide an opportunity to better understand the marketplace, using the skills learned on courses in a real-world setting, as students produce an assessed record of their experiences.
A broad education of this kind equips graduates for a wide range of careers internationally, while enabling them to develop specialist expertise in areas of particular interest.
USA (additional cost)
Students interested in gaining work experience in the USA during their last semester and wishing for help to secure a placement can be linked up to 六合彩现场直播鈥檚 partner GCC (Global Career Center).
This organization will offer students comprehensive career training, find them a placement with a hosting company related to their field of studies in the USA and provide all the necessary support to students with their J1 visa application.
This optional internship will incur an additional cost of $3500 (拢2600) which will cover: the J1 visa application, site visit and insurance costs ($1820), GCC鈥檚 continuous training as well as finding a placement.
The initial cost to start the coaching and training part of the programme is $1,000 and the rest of the fee is only paid once the internship has been confirmed by the host organisation/company and validated by RAIUL鈥檚 International Internship Coordinator.
An official certificate of completion will be awarded to every student having successfully completed the programme.
Visit our Careers & Internships webpage for more details on the Host Organisations and examples of Work projects.
You can apply for Postgraduate study using our听.
Whilst most of our courses do not set an exact deadline for applications, you are advised to apply early to secure your place and organise any sponsorship or funding.
Visit our听How to Apply webpage听for more information regarding Entry Requirements, admissions processes and to start your application.
“Combining advertising and public relations, our unique programme features industry veterans and a wealth of guest speakers from across the sector. With small, international classes and an accredited internship in the heart of the global PR industry, this industry-oriented programme ensures the practical skills and theoretical knowledge you need to enhance or kick-start your career in this dynamic and competitive field.鈥
Dr. Nicola Mann
Programme Leader
鈥淢y time spent at 六合彩现场直播 was much different from my previous university in the sense that it was much more hands-on. The University enabled me to experience PR and advertising first-hand, through their internship programme.
Throughout my internship, I had regular contact with my University mentor, who always helped to point me in the right direction. I feel as though the inclusion of an internship programme in the degree had a hugely positive impact on my study at 六合彩现场直播, as I was truly able to put all the theory they had taught me over the years into practice.
Lastly, the combination of both a US and UK degree was a privilege as I had always hoped to perhaps work in the US one day and with this double accredited degree, this would be much easier to accomplish now.
鈥淭he MA Advertising & PR course means I will carry into my professional career a new level of balance, discipline, adaptability, and organisational skills for a successful future.鈥
鈥淚 decided to study my MA at 六合彩现场直播 as I only wanted to pursue a postgraduate degree if it was practical and relevant to my career, so 六合彩现场直播 was a perfect fit for me.
I鈥檝e really enjoyed writing press releases, creating advertising and PR plans and even presenting, which was scary initially but we did so many presentations throughout the year that by the end, I was really comfortable with it.
I was very fortunate as I did a summer internship with a PR agency who specialise in healthy food and drink and natural beauty brands, where I was able to put what I learned at 六合彩现场直播 to use. Shortly after, they offered me a permanent position as a Junior Account Executive, so it鈥檚 worked out brilliantly.鈥
Sign up and find out about our programmes, generous scholarships and what life is like at 六合彩现场直播.
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Sport Ed Ex combines the provision of performance coaching and playing pathways in Rugby and Cricket for aspiring athletes (men and women) aged 18 and over with the opportunity to study at 六合彩现场直播 American University London, offering students the unique opportunity to study a wide variety of dual accredited (US/UK) undergraduate degree courses.
Our students have gone on to a range of successful careers in finance, business, media and not-for-profit organisations thanks to the unique teaching experience at 六合彩现场直播. We spoke to those alumni as well as faculty members and employers about career prospects for future students graduating with a dually accredited liberal arts degree.
Flick through and download our Postgraduate Prospectus to find out more about the programme, integrated internships & unique career opportunities.